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Serving Time is a ground–breaking program created and managed by inmates of the Penhyn Youth Unit at Victoria’s Port Phillip Prison.
As part of a small business education program, our aim is to develop our personal skills, to not only to reduce the risk of re-offending, but also assist us in becoming positive and productive members of the community.
This t-shirt is part of that process. It’s been designed, manufactured and marketed by the inmates with enthusiasm and pride.
All profits coming from the sale of this garment will be donated to the charities listed below.
Shirts are availabe in:
Size : S / M / L / XL / XXL
Colors : Black / White
ONLY $25ea* + P&H
*AUD Australian Dollars
The shirt is laid onto the press, and the screen is placed on top.
Ink is then applied to the screen and a squeegee is used to push the ink through the screen onto the shirt. This must be done in an even and stready motion as the quality of the logo depends on this process being done correctly.
The screen is then lifted and the shirt removed.
The shirt is then inspected for printing defects to assure it meets our quality standards.
Its then hung, ready to be put into a temperature controlled room for drying.
Once dry the shirt is pressed, swing tags are attached, then it's packaged and ready for sale.
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| Serving Time Background |
Before production began the Serving Time team had to decide on a product to manufacture. Over many meetings we discussed the limitations of some products and had come up with a viable option. Our team then conducted market research which was confined to phone calls to partners, family, friends and prison officers. All of our research pointed to a black long sleeve tee shirt being a popular option this year.
Once we had held another meeting to finalise the black long sleeve tee’s, we faced another hurdle. Suppliers were then contacted over many letters, phone calls and emails. Bonds agreed they would assist us. It was back to the meeting room for the whole team to agree and consider prices, and negotiate with the suppliers. Finally we had shirts on the way.
Upon delivery of the shirts we did a count and inspected them for any flaws. Before manufacturing begins we had to decide on shirt and logo colour combinations.
The shirts are manufactured using screen printing, after being printed the shirts are then dried and baked. Once ready they are inspected again, pressed and have the swing tags attached ready for packaging. They are then counted, boxed and ready for sale.
Shirts are then dispatched to our retail stores and to our customers who have sent in order forms.
All in all it takes at least a week upon receiving the shirts before they are read for retail sale. The Serving Time team would like to thank their sponsors and customers for their valued support in the program and our product.
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| Program Feedback from the inmates |
I’m the Managing Directory of the 2007 Small Business Program. My role requires me to direct and run the weekly meetings and assist the directors and employees where I can. Since starting this program I have also got a lot out of it, I’ve improved my communication and time management skills, and gained a lot of knowledge on running a small business. The best thing about the program is being able to raise funds for those in need. - Jarrod
This is my 2nd year in the Small Business Program and I really enjoy it because it has taught me a lot of business skills that would assist me if I wanted to run my own business on the outside of prison. The skills I have learnt are working as part of a team, preparing stock for sales and how to make sure we are selling a good quality product to the community. - Salim
This is my 2nd year in the Small Business Program, last year I was the Finance Manager which taught me how to manage budgets, fill out receipt books and keep tabs on what we have sold and still have in stock. Now in my 2nd year I’m the Manufacturing Director which is a good position to have as it has taught me how to design t-shirts, swing tags and prepare them for sale. - Damian
I joined the Serving Time program because I’m always happy to help people who are less fortunate then myself, and it will give me the skills to one day own my own business. - Michael
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I’m currently a mentor in the Youth Unit, I’m also participating in the Small Business Program calling Serving Time that we operate out of this unit. I love doing it because it allows me to learn skills needed to run a small business, which I can take with me upon my release. My role within the company is Secretary, I assist with taking minutes of each weekly meeting, plus assisting in the other areas of the business. I’ve learnt communication and team work skills.
The history of the business came about teaching young guys small business skills and giving them belief that they can learn something positive. By running this small business properly we’re able to generate money and donate back to the community through charities, which we believe gives us a sense of pride. - Paul
I’m involved in the small business program in Penhyn, the young offenders unit. The small business that we are running is called Serving Time, the reason I am doing this small business program is because I want to prove to myself and to my family that I can achieve anything in life.
I have learnt many new skills in my position as the Finance Director, budgeting, investigating the break even point, and developing the finance part of the business plan for 2007. When I’m release I hope to run a business with my family, and one day I will have my own business to run. - Bollus
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| Serving Time News |
Baby Jack @ The Royal Childrens Hospital
All the profits from the Doin Time business program are donated to charity. One of the donations we made was to the Royal Children’s Hospital. That donation was a step down monitor which monitors the hart rates for babies.
Jack is a baby boy who the Doin Time business has been able to help and is proud of helping. The way that we all got to know about jack was though the Doin Time business program. Jack was born a pre-mature baby and was in a very bad way. Fortunately the step down monitor that Doin Time donated was able to save his live. We have been in touch with his parents and we have made him some Doing Time baby clothes which we hope he enjoys. The whole team is proud that we have been able to have a part in saving his life and hopefully many others just like him who use this machine. We look forward to donating more and more things to the Royal Children’s Hospital and to hopefully save more lives and getting behind many other charities and helping out the community.
New Shirts for Clients, Alure & Youth Advisory Council
The boys have been busy printing shirts for some new customers, we thank them for their support!
Inmates teed up with hope
Source: The Maribyrnong Leader, 20 Nov 2007
STEREO 974 general manager Rod Boyd has been rewarded for "doin’ time" with young prisoners to help them reintegrate with society.
The Deer Park resident co-founded the small business program called Serving Time at Port Phillip Prison’s Penhyn Youth Unit, which screenprints T-shirts under the Doin’ Time brand.
All profits made from the T-shirts go to the charities Kids Under Cover, Whitelion and the Good Friday Appeal.
Corrections Victoria awarded Mr Boyd a Community Work Partnership Supervisor Award on November 7 for his work with the program, which was given the Most Outstanding Location-based Project award.
The 57-year-old former policeman said the program started in 2005 after he and the Truganina prison’s youth officer, Annie Hooker, thought of the idea.
"My idea is that the hope lies with the youth," Mr Boyd said.
"Although they’ve hit a hurdle, one day they’re going through the front door of that prison and hopefully it’s not a revolving door."
Mr Boyd said all of the 35 youths are assigned duties, which gave them life skills.
"The beautiful part about it is they support one another and we create that environment where everybody is putting in and helping everybody out," he said.
"The place is abuzz when we are printing the T-shirts.
"That’s what makes it a pleasure to walk in there."
Mr Boyd said the program had sold "a good couple of thousand" of the T-shirts and raised $36,000 for charity.
He said that listeners of the western suburbs community radio station he ran had supported the program.
"We run a community announcement on air and one of our listeners heard about it and went out and sold $1300 worth of T-shirts," he said.
"It blew me away, it really did." Mr Boyd said this year a $13,000 step-down monitor was bought for the Royal Children’s Hospital from money raised from the program.
"They couldn’t bring it in, but God did they bring in some magic photos of it monitoring a prem baby," he said.
"That brought a tear to my eye because it was actually being utilised and it was helping that prem baby, so we are making a difference."
Corrections Commissioner Kelvin Anderson said Mr Boyd had been a terrific mentor to the young prisoners and helped them develop the skills they needed to embark on a crime-free life at the end of their sentences.
"Rod’s achievements in working with young prisoners have been outstanding," he said.
"He has broken down barriers and stereotypes often held by young prisoners about police officers and authority figures." For more information visit the website www.servingtime.org
Ex Police Officer Helps Young Prisoners Break Out Of Offending Cycle
Media Release : From the Department of Justice
A former Victoria Police officer has been recognised for his voluntary work which has helped young prisoners reintegrate into society.
Corrections Commissioner, Kelvin Anderson, said Rod Boyd had won the Supervisor Award at the Community Work Partnership Awards 2007 for his volunteer work with prisoners from Port Phillip Prison’s Youth Unit.
Mr Anderson said Rod had been a terrific mentor to the young prisoners and helped them develop the skills they needed to embark on a crime-free life at the end of their sentences.
“Rod’s achievements in working with young prisoners have been outstanding. He has broken down barriers and stereotypes often held by young prisoners about police officers and other authority figures.
“As well as being heavily involved in the unit’s Small Business Program, Rod often attends court and is a familiar face on the prisoners’ release,” he said.
Mr Anderson said under Rod’s guidance the Small Business Program had raised more than $36,000, all of which was donated to the community.
The Community Work Partnership Awards were established in 1999 to recognise and celebrate the outstanding partnerships forged between Corrections Victoria and the community.
The awards were open to all Community Correctional Service (CCS) offices - which supervised and managed offenders on parole or court imposed orders - and prisons.
They were judged by a 15-strong panel which included magistrates, academics and representatives from victims of crime groups and not for profit organisations.
In 2006-2007 prisoners and offenders performed more than 710,000 hours of unpaid work, valued at approximately $15.6 million.
“This year we received more than 80 entries from CCS offices and prisons from across the state,” Mr Anderson said.
Roland Wade was named runner up in the Supervisor category for his voluntary work with Ballarat CCS.
Mr Anderson encouraged anyone interested in volunteering with Corrections Victoria to contact their local prison or CCS offices. Contact details can be found at www.justice.vic.gov.au
The 2007 Community Works Partnerships Award winners are:
Most Outstanding New Project: Dhurringile Prison and Goulburn Valley Football Umpires Association
Local Council/Local Shire Initiative: Beechworth Correctional Centre and Indigo Shire Council
Educational Institution/Educational Program: Reservoir Community Correctional Services and Preston Reservoir Adult Community Education
Environmental Projects: Dhurringile Prison and Department of Sustainability and Environment
Projects Involving Special Category Offenders/Prisoners: Broadmeadows Community Correctional Services and Victorian P-12 College of Koorie Education
Water Saving Programs (Prisons): Dame Phyllis Frost Centre and City West Water
Water Saving Programs (CCS Locations): Werribee/Newport Community Correctional Services and Altona North Primary School
Supervisor Award: Port Phillip Prison and Rod Boyd
Field Officer/Staff/Location/Region: Dhurringile Prison and Senior Prison Officer Steve Herbert
Most Outstanding Location Based Project: Joint winners - Port Phillip Prison and Serving Time and Beechworth Correctional Centre and Healesville Sanctuary – Raptor Program
Richard Branson Visit
Earlier in the year we were fortunate enough to have Sir Richard Branson visit the Youth unit, it was an honor to have someone who has succeeded in his business ventures come and talk to us, and offer us advice for our small business. We received an email from Sir Richard Branson which read;
I hear that you held a fantastic launch to your next venture and just wanted to send you my regards for the inspirational work you are doing. It must be hard and bloody lonely at times and I am full of admiration for you all raising all the funds you are for some terrific causes especially, of course, the neonatal monitor you were able to buy for Melbourne’s Royal Children’s Hospital.
I am looking forward to seeing the Virgin Tshirts you are printing up for us. Thank you for inspiring me – your families and partners must be so proud of you.
With best wishes
Richard Branson
Step Down Monitor donated to the Royal Children's Hospital
With some of the funds raised from years program we purchased a Step Down Monitor for use within the Royal Children's Hospital. Below are some pictures of the unit already in use.
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| In the Media |
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The Big Issue
August
Download - (117KB)
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Inmates teed with hope
The Maribyrnong Leader
Nov 20 2007
Download - (3.78Mb)
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Kids under cover
Newsletter, Number One, 2008
Download - (388KB)
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| Charities |
Kids Under Cover
Kids Under Cover is a Victorian based children’s charity. We raise funds to build homes and bungalows for homeless and at-risk children and young people. We also offer those same young people scholarships to explore their educational goals.
Kids Under Cover believes every young person has the right to a safe and secure home and a sound education. We work to make that belief a reality.
More Info
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Whitelion
Whitelion supports young people to build better lives for themselves and helps make our community a more inclusive and safer place.
Each year thousands of young people are disconnected from our community due to abuse and neglect, drug addiction and poverty. These young people have often had horrific life experiences with few positive role models and are caught in a 'cycle of discouragement' that is very hard to break. Many of these young people end up in Out-of-Home Care and in some cases in the Youth Justice System.
More Info
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Royal Children's Hospital Good Friday Appeal
The Good Friday Appeal is a non-politically based organization that focuses entirely on fundraising, in order to financially support the Royal Children’s Hospital in Melbourne. The appeal is dedicated to ensuring that children with life threatening illnesses receive the best possible treatment available. Ever since it’s founding in 1931 through a group of journalists from the Herald & Weekly Times, the Good Friday Appeal has been able to conduct countless charity acts, such as sporting carnivals or sporting days at public venues, even ferret & yabby races. With continued support from its sponsors, the Good Friday Appeal is able to help contribute to the Royal Children’s Hospital via the collections from the many enthusiastic and enjoyable activities.
Because of the hard working volunteers over $160 Million has been raised and contributed to the hospital since 1931. In 2006 alone, an astonishing amount of $10,280,532.53 was raised! All donations can either be made through cheque or money order, via credit card on their website, or in person at any National Australia Bank branch and at the head office in Southbank.
More Info
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| A very "Special Thanks" to the following companies for their support |
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